Overview
Welcome to the Video and Mobile Marketing subcategory of Marketing. This subcategory focuses on specific aspects of marketing related to video and mobile marketing.
Overview
This section provides in-depth resources about Video and Mobile Marketing. You’ll find a variety of materials suitable for different experience levels and learning styles.
Resources
Explore the sections below to find specific resources on various topics within Video and Mobile Marketing. Each section contains carefully selected materials to help you learn and advance your knowledge.
Curated Resources (18)
Tools (4)
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AppsFlyer
appsflyer.comfreemium
Mobile measurement partner providing app attribution, marketing analytics, and deep linking solutions.
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Adjust
adjust.compaid
Mobile analytics platform measuring app marketing campaigns, user journeys, and ad fraud prevention.
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vidIQ
vidiq.comfreemium
Video marketing optimization suite providing YouTube keyword research, competitor analysis, and channel performance metrics.
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TubeBuddy
tubebuddy.comfreemium
Browser extension and mobile app designed for YouTube creators providing video SEO, bulk processing, and A/B testing.
Databases (3)
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Sensor Tower
sensortower.comfreemium
Global mobile app intelligence platform tracking app store downloads, revenue estimations, and user engagement metrics.
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Statista Mobile & Video Advertising Dossier
statista.comfreemium
Statistical database documenting global mobile advertising spending, smartphone penetration, and video streaming viewing habits.
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MMA Global Research Library
mmaglobal.comfreemium
Repository of benchmark studies, cognition experiments, and mobile marketing effectiveness research.
Learn (2)
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Google Video Ads Certification on Skillshop
skillshop.withgoogle.comfree
Accredited online courses and assessments covering YouTube advertising formats, video creative guidelines, and performance metrics.
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Meta Blueprint Mobile Video Essentials
facebookblueprint.comfree
Free self-paced coursework teaching mobile-first video production, Reels storytelling, and mobile ad creative design.
Publications (3)
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Mobile Marketing: Finding Your Customers No Matter Where They Are
pearson.compaid
Comprehensive guide by Cindy Krum analyzing mobile search behavior, mobile sites, app marketing, and geo-targeting.
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Telecommunications Policy
journals.elsevier.compaid
International scholarly journal publishing research on mobile telecommunications, digital media platforms, and mobile technology policy.
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Journal of Interactive Advertising
tandfonline.compaid
Academic journal publishing empirical research on mobile advertising effectiveness, short-form video formats, and interactive media.
Blogs and sites (3)
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MMA Global
mmaglobal.comfree
Global trade association dedicated to architecting the future of mobile marketing and marketing technology.
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Tubefilter
tubefilter.comfree
Comprehensive industry news publication covering online video news, YouTube creator economy updates, and digital entertainment.
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Mobile Marketing Magazine
mobilemarketingmagazine.comfree
Online resource reporting on mobile marketing campaigns, apps, programmatic mobile advertising, and commerce.
Events and conferences (3)
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VidCon
vidcon.compaid
Global convention bringing together digital video creators, fans, social media platforms, and video marketing executives.
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MWC Barcelona
mwcbarcelona.compaid
World's largest connectivity and mobile ecosystem event, featuring mobile industry innovations, devices, and marketing platforms.
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MMA SMARTIES & Impact
mmaglobal.compaid
Global award program and conference series celebrating innovation, effectiveness, and technology in mobile marketing.
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